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Hotel Reviews Are Impactful

Why reviews matter for hotels

I regularly add articles to Pocket, a tool which helps me retrieve online articles about various topics. One of these topics is ‘hotel reviews’. Below you will find some articles (out of many) that demonstrate the importance of reviews for hotels.

TripAdvisor and Google make the top three hotel search results even more precious

Tnooz-Google-Hotels

For hotels, Google expands direct commission-based bookings [UPDATED]

“Today Google announced some changes to how it markets and distributes hotel inventory, making it easier for hotels to list their properties directly on its site — and to collect leads seamlessly on mobile devices — while skipping middlemen like online travel agencies (OTAs) and other metasearch”

via Pocket

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