Digital Customer Journey Manager
- Digital Marketing Expert within the Digital Competence Center of KBC (CC Digital)
- Optimizing digital customer journeys in order to maximize online sales (from attraction to after sales)
- Previous projects: homepage, current accounts, payment cards, varia
- Current projects: saving accounts, investments
- Digital marketing channels: internal, SEO, SEA, E-mail, Social Media, Display, RTB, Affiliates
- Data analysis (Adobe Analytics)
- Conversion optimization (ClickTale, Adobe Target)
- App optimization (mobile, tablet)
KBC Bank & Insurances
KBC is a bank-insurer which purpose it is to help all stakeholders realise their dreams and protect them.
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